Long strings of Stories are a popular way to engage in Q&As with your audience. You’ll need to give your followers an easy-to-navigate place to view all your Stories for a certain category and event. Organize Your Highlightsīecause Highlights will be a go-to for users looking to view all your Stories on a given topic, they could use a little cleaning up. If you would regularly put the link you want viewers to click on the last Story, try putting it on the first instead. You might also want to be more intense with your regular CTAs. That might mean directing them to click the “See All” button to view the remaining Stories, or sending them to another location (like a specific Highlight). In that case, you’ll need to remind them to take certain actions via CTAs.

Use CTAsĬhances are, most of your viewers won’t remember to click the “See All” button. If you know you need to make more than three Stories, make sure your first three are engaging enough to make viewers take that extra step. You can also just make sure the top three Stories include everything you want to share for the day. If you plan on talking about multiple topics, consider giving a synopsis of what you’re about to cover followed by a CTA asking users to click the “See All” button if they want to check out what you have to say. Here are some tips for keeping your Story performance up: Prioritize your top 3īecause only three Stories will show, it’s important to present the three most important Stories first. How to Save Your Story PerformanceĬonsidering Instagram Stories have always been casual and spontaneous, this update was unexpected. This might be an easier place to share longer Story chains. Highlights are another way for viewers to access Stories. After all, ROI matters.Īnother change to expect– Highlights will become more important to Insta marketing than ever. Additionally, creators probably won’t waste too much time pushing out Stories if they know only three will be seen. Long-winded explanations might become more concise so that the poster can get their point across without taking up too much valuable Story real-estate.

It also might push some creators to limit the number of Stories they post in a day. Instagram doesn’t seem to be pushing users to watch through all their fav creator’s Stories, which means users probably will not.

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